Google Ads — Search, Performance Max, Shopping, YouTube
Google Ads that stay profitable as spend scales.
Properly structured Search, Performance Max, and Shopping campaigns. Negative keyword hygiene. Match-type discipline. Server-side Enhanced Conversions. The machinery that lets Google scale cost per lead down instead of doubling it as budget grows.
Google Partner
Accounts up to $130k+/mo
Running Google Ads since 2015
Why most Google accounts quietly stop scaling.
Every scaling Google account hits the same wall. Search is working, so someone adds Performance Max. PMax eats budget. Nobody adds negative keywords to it. Shopping is misconfigured. Enhanced Conversions were never set up. Match types are mixed inside the same ad group. Smart Bidding has no conversion signal to actually be smart with.
The problem isn't Google. The problem is the account was built for a smaller spend, and nobody rebuilt it for the next one.
Every audit we do turns up the same six issues: mixed match types, missing negatives (including PMax negatives), no Enhanced Conversions, broken Shopping feed structure, PMax running as a black box, and bidding strategies fighting each other. Fix those and most accounts recover 20-35% in cost per lead without changing a single ad.
Our Google Ads approach.
Search — high-intent capture
Cleanly segmented Search campaigns by match type (exact, phrase, broad separated so bidding stays honest), tightly grouped ad groups per commercial keyword, RSAs with pinned assets, sitelinks that actually match the ad, and negative keyword hygiene so we're not paying for tire kickers.
Performance Max — expansion, not replacement
PMax as an expansion layer on top of Search — with proper asset groups, audience signals, and negative keyword controls (yes, PMax now takes negatives; most accounts still don't use them). We use it to catch demand Search misses, not as a lazy substitute for real campaign work.
Shopping — ecommerce feeds & product structure
Merchant Center feeds cleaned, structured, and titled for search. Product-level bidding via Shopping campaigns split by margin tier. GA4 → Google Ads → Shopping loop closed so bidding responds to actual purchase data instead of guesses.
Case Study
How a California gravestone company scaled $4k to $7k/mo while cutting CPL 32%.
Google Ads · Local Small Business · California
The transformation
A California gravestone company was running Google Ads at $63 per lead — painful margins for a high-ticket, long-cycle buyer. We rebuilt the Search campaign structure, cleaned negative keywords, added Enhanced Conversions, and launched a controlled PMax expansion. Result: $63 CPL dropped to $43, ad spend scaled from $4k to $7k per month, and lead volume nearly doubled.
Common questions.
Are you an actual Google Partner?
Yes. AGD Media is a certified Google Partner, which means we've met Google's requirements for spend volume, performance, and certification. Our team holds active Google Ads certifications across Search, Display, Video, and Shopping.
What's the minimum ad spend to work with you on Google Ads?
$2-3k/month in ad spend is the practical floor. Below that, the account structure gets so simplified that the value we add gets thin. Above $5k/month is where the machinery — proper Search structure, Performance Max testing, negative keyword management — earns its keep.
Do you handle Performance Max campaigns?
Yes. Performance Max is one of Google's most powerful and most misunderstood campaign types. We run it as part of a hybrid structure — Search for high-intent capture, Shopping for product ecommerce, Performance Max for expansion — rather than treating it as a lazy replacement for real campaign work.
What if my Google Ads account is currently a mess?
Most are. We'll audit it during the free 15-minute call and tell you which pieces are salvageable and which need a rebuild. In most cases we rebuild campaign structure but keep historical account data and conversion tracking so Google's learning doesn't reset.
How quickly will I see results?
Account audit and rebuild: week 1-2. Campaign restructure live: week 3. Meaningful cost-per-lead movement: week 4-6. Stable scaled performance: month 3+. Google Smart Bidding needs 2-4 weeks to re-learn after major changes, so patience is part of the discipline.
Let's rebuild your Google Ads account into a profitable engine.
15 minutes. Live audit of your Google Ads account, plus a specific action list to move cost per lead down in the next 30 days. Free — no pitch.
Book my free 15-min audit