Case Study · Local SEO · Home Services · New Jersey
How a NJ home remodeler went from 2 to 10 booked organic calls per week.
A fourteen-week rebuild of the Google Business Profile, commercial-intent site structure, and review acquisition system. 5x the organic call volume. No increase in ad spend.
5×
Booked organic calls per week (2 → 10)
14 weeks
From engagement start to full result
$0
Additional ad spend. Organic traffic only.
The Challenge
A hundred five-star reviews sitting in a bucket.
The remodeler came to us with everything a local service business should want. 100+ five-star Google reviews earned over a decade. Real craftsmanship. A referral network that had kept the business alive and profitable. What they didn't have was consistent inbound call volume — maybe 2 booked calls a week from organic Google traffic, and most of those were referrals searching the business name, not new prospects searching for a remodeler.
Meanwhile, competitors with worse reviews, newer businesses, and thinner service pages were ranking above them in the Google map pack for commercial queries like "kitchen remodeler [town]" and "bathroom remodeling near me." The reputation was there. The marketing infrastructure wasn't.
What We Did
Three moves. Compounding over fourteen weeks.
First, the Google Business Profile overhaul: primary and secondary categories reset, full services list with descriptions written for commercial searches, business description rewritten with commercial keywords, weekly Google Posts queued up, Q&A seeded, photo cadence established, and a review response system started. Most GBPs are 40-60% optimized. We took this one to 95%+.
Second, the site structure rebuild: dedicated pages for each commercial service (kitchen remodeling, bathroom remodeling, basement remodeling) with unique content, local keyword targeting, and local-business schema markup. Third, a quality backlink campaign through NJ business publications, local chamber of commerce listings, and industry association directories. Each move compounds the others — GBP ranking lifts site traffic, which lifts review flow, which lifts rankings further.
The Result
From 2 booked calls per week to 10. In fourteen weeks.
By week 8, the GBP was ranking in the top 3 of the local map pack for the three primary service queries in the target metro. By week 12, the dedicated service pages were ranking in the top 5 of the organic SERP for commercial local keywords. By week 14, booked organic calls had climbed from a baseline of 2 per week to a stable 10 per week — a 5x lift with zero change to ad spend.
A year later, the business is still ranking in the top 3 of the local map pack and still booking 10+ organic calls per week. Local SEO compounds. Once the moat is built, it stays built.
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